My mind is swirling about corporations and supermarkets after reading ‘Shopped‘ by Joanna Blythman over the weekend so be prepared for a series of supermarket based rantings. They might be a pile of rubbish but I’m just trying to work out why supermarkets and corporations wind me up so much while at the same time being impotent to escape their clutches and also often enjoying their products and services, or even earning some money from them.
However I find there is something particularly creepy about the way supermarkets conduct their business, something which gets me worked up in ways I don’t really understand.
I realised tonight that it may have something to do with supermarkets dealing and trading with one of the essentials of life, food. Supermarkets have a huge say in the distribution of ‘our daily bread’, they provide for us and would like to be seen in that way by their grateful subjects. They want to be seen and worshipped as our benefactors, as the ones who provided manna at dirt cheap price, or an artisan olive manna at affordable prices. Which I find a bit creepy, especially from a Christian point of view. Tesco, Asda, Sainsbury, Marks and Spencer literally want us to look to them to provide our daily bread. They want to be seen as our providers, our benefactors. Ultimately they want to take the place of God. If that sounds a bit melodramatic then you should listen to what a supermarket like Tesco freely admits is it’s core purpose.
‘Our Core Purpose is to create value for customers
to earn their lifetime loyalty.‘
They want my lifetime loyalty and they want your lifetime loyalty. That is their core purpose in life, to do whatever it takes to make little Tesco disciples.
Is it going to be any different with any supermarket or any corporation? And we probably have to remember that the core values, mission statements, visions of companies are made for a reason, which is basically to make the company as profitable as possible, which more than likely means ‘make as much money as possible for whoever owns the company’. As the introduction to ‘Shopped’ mentions
‘Let’s be clear that large supermarket chains are companies whose aim is not, first and foremost, to meet society’s interests…The bottom line is that they are stock market-driven corporations whose overarching goal is to keep their shareholders happy’
Surely the god at the top is Mammon, or money which drives the whole thing from top to bottom, bottom to top?
At the top you have the supermarket trying to get more and more profit/money each year, growing and growing.
At the bottom you have someone like me who might be impressed that I can save money and get more and more profit by shopping in a big chain. Money is driving the whole thing. I think Coolio said it best
‘power and the money
money and the power
minute after minute
hour after hour’
Or maybe not. More some other day when I’ve chilled out a bit. Maybe not:)