why bring an ad into this world?

kids

There was an advertisement on before Christmas that you may or may not have seen.

It used to appear a lot on Youtube just before the video of a juggling cat on a unicycle or some trampoline going off shopping in Asda or the footage of a referee in Brazil getting tickled to death by angry footballers with a baguette after a contentious disallowed goal.

I think it was for Unilever but can’t say for sure as I never actually watched it the whole way through. I hated it.

It starts with some of that  tinkly-emotional-scene-in-a- movie-piano then the words appear ‘Why Bring a Child into this World?’

I hate/d this ad because it assumes that it is an option for the people watching, like deciding whether to buy a new lawnmower or some other consumer product.
It shows little tact for the viewer watching the video who would love nothing more than to ‘bring a child into this world’ but for whatever reason can’t.

Perhaps the single lady watching in the cinema would love nothing more than to bring a child into this world but has never met the right guy, or perhaps circumstances just didn’t work out for the couple watching in the cinema.

Life isn’t that simple for people, things don’t work out sometimes like we like. Have a look at your Facebook friend list and see how many people might struggle , will struggle, have struggled.

Thinking of a family I know I count the numbers. 11 brothers and sisters, 2 unmarried and no kids, 2 married and no kids, 7 with kids and those numbers  aren’t going to change now.

Most people would agree babies and children are wonderful, beautiful, we love to journey with them growing up. I love my nephews and nieces, the kids in the church. We celebrate the joy of families. We love friends and family. We love children.

Still, what is it like to sit through Mother’s Day, Father’s Day, Children’s Day in church when you’re not one? Or if you are single  and have always wanted a family and the church is having a Family Day? Baptisms? Singing lines in songs like –

‘How sweet to hold, a new born baby, and see the pride and joy he brings’

What if you can’t hold a new born baby? Shame and despair?

Or if you continually see pictures of happy mums, families with smiling babies on Facebook, scans? You want to journey with people and see kids growing up, new babies, etc but it might be sore for people, maybe for more people than we realise because it is hard to talk about, a taboo subject.

Part of the reason I left Facebook was that I didn’t feel particularly free to say something like this.  Despite Facebook saying that it has revolutionized our social interactions over the past 10yrs it is hard to say that you might be struggling with something whether it is depression or eating or gambling.

Again, this isn’t necessarily about me/us, more about ‘us’ in the larger sense – people for who to ‘bring a child into the world‘ is more than an advertising campaign but may be a struggle and hurt or complicated, an impossibility, or who knows?

Blogging with even a small degree of anonymity helps, even though most of you reading know who I am. If you are reading this and have kids, or are expecting a child I love you and your sprog or future sprogs. I hope you know that as well!

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